Director of Digital Analytics & Customer Insights

About the role

Rag & Bone is looking for a Director of Digital Analytics & Customer Insights to shape its data‑driven strategy. You will own the analytics roadmap, turning customer behavior data into actionable insights that boost conversion, engagement and retention across all digital channels.

Key responsibilities

• Develop and lead the overall customer and site analytics strategy aligned with business KPIs.
• Oversee implementation and governance of analytics tools such as Google Analytics, PowerBI and ActionIQ.
• Analyze customer journeys, segmentation and lifetime value to guide personalization and targeting.
• Drive site performance analysis, including funnel optimization, A/B testing and conversion‑rate improvement.
• Build executive and operational dashboards and reporting frameworks.
• Lead attribution modeling and ROI analysis for marketing and site initiatives.
• Partner with data engineering to ensure data integrity and accessibility.
• Manage a team of analysts and foster a data‑driven decision‑making culture.

Required profile

• 8+ years of experience in digital and customer analytics, with at least 3 years in a leadership role.
• Proven ability to influence senior stakeholders and communicate insights clearly.
• Strong understanding of eCommerce KPIs, customer behavior analysis and site optimization.
• Experience building and leading high‑performing analytics teams.

Required skills

• Google Analytics
• PowerBI
• ActionIQ (Customer Data Platform)
• Looker
• SQL
• Predictive modeling and machine learning (plus)