Director, Integrated Strategy

About the role

Dentsu Creative is looking for a Director, Integrated Strategy in New York. You will develop and run integrated strategy projects for one or two B2B brands, including a multi-brand healthcare enterprise, translating strategic direction into briefs that bring together creative, content and experience work. The role requires fluency in brand strategy and connections strategy, across earned, owned and paid channels including social, influencer partnerships and sales enablement.

Key responsibilities

• Turn strategic direction into catalyzing ideas and briefs, building the rationale behind them and developing brand worlds with specific character and edges
• Help creative, content and media teams see how their work connects and scales, including in social and influencer contexts
• Develop content and sales enablement strategies that support the buying experience and optimise for LLMs
• Identify where ideas reach the right buying groups and how they appear across paid media, owned channels, social and influencer partnerships
• Research buyer signals and understand signal stacking, and help teams see how their work feeds the whole
• Brief brand partners and internal stakeholders clearly, and align with the senior team on enterprise priorities
• Mentor junior strategists, model integrated thinking, and help teams move beyond siloed thinking
• Monitor how strategy performs in the market and support measurement that uses data as feedback

Required profile

• 6-10 years of strategy experience with fluency in creative, content, experience and media strategy
• Proven track record on B2B brands in complex strategic environments
• Experience across creative, content, experience and media functions
• Comfortable engaging with senior stakeholders
• Experience with social media platforms and/or influencer partnerships is a plus

Required skills

• Fluency in creative, content, experience and media strategy
• Systems thinking and understanding of how ideas propagate and of signal stacking
• Strong communication and mentoring abilities

What we offer

• Annual salary range of $114,425-$160,000
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance
• 401k and flexible paid time off
• At least 15 paid holidays per year, paid sick and safe leave, and paid parental leave