Director, HPV Global Vaccines Marketing, HCC Strategy & Activation

About the role

The Global Vaccines organization is committed to eliminating HPV-related cancers and diseases, and its HPV vaccines business is expected to grow significantly over the next 5 years. This is a high-visibility global marketing leadership role reporting to the Executive Director, responsible for the global healthcare consumer (HCC) strategy for the adolescent and adult business. It works closely with global, regional and local teams and key external agency partners.

Key responsibilities

• HCC Strategy: lead the evolution of the HCC strategy across priority cohorts, turn insights into quarterly and annual priorities and measurable outcomes, and integrate consumer insights and market trends with the HCP strategy lead
• HCC Activation: lead global activation strategies across the vaccine adoption funnel (awareness, familiarity, intent, conversion) and define leading and lagging indicators
• L3 Champion: ensure segmentation, personas, content and channel strategy are consistent with the customer experience plan
• Master Brand HCC campaign: lead content and campaign evolution with creative agencies, and develop key and core campaign assets
• HCC Influencer platform: expand the platform with creative and media agencies based on in-market insights
• Agency management: lead day-to-day engagement with creative and media agencies, directing workflow from insight and brief through approval and delivery

Required profile

• Bachelor's degree (BA/BS); MBA/MS preferred
• Minimum 7 years of brand marketing experience and 10 years of progressive experience in vaccines or biopharmaceuticals
• Demonstrated success in global marketing or commercial strategy roles
• Preferred: global, country or regional marketing experience, vaccines commercial experience, and track record of developing new markets and channels
• Preferred: knowledge of digital platforms for consumer engagement and analytics, and experience giving commercial input on business readiness reviews, market research and agency partner management
• Hybrid work setting; up to 20% of time in Rahway, NJ or Upper Gwynedd, PA, including travel

Required skills

• Customer-centric brand development, agency management and global campaign development and localization
• Data analytics and data-driven decision making
• Agile methodology, brand messaging, digital marketing, direct marketing, market research and pricing strategies

What we offer

• Base salary of $190,800 to $300,300 for the primary location, with eligibility for annual bonus and long-term incentives
• Medical, dental, vision and other insurance benefits for employee and family, retirement benefits including 401(k)
• Paid holidays, vacation and compassionate and sick days