Director Digital Strategy & Integrated Visibility

About the role

The Director of Digital Strategy & Integrated Visibility will lead BRG’s cross‑channel visibility and engagement capabilities, covering paid, owned, earned, organic, search, AI‑driven discovery, content strategy, and digital experience. The role works closely with account teams, creative, research, insights, operations, and executive leadership to strengthen integrated communications programs.

Key responsibilities

• Lead integrated visibility, engagement, and amplification strategies across search, AI discovery, paid, content, and digital ecosystems.
• Advise clients on audience visibility, discoverability, engagement, and integrated communications strategy.
• Partner with account leadership to strengthen integrated client programs.
• Oversee integrated paid media efforts across search, social, display, streaming/CTV, and emerging platforms.
• Provide strategic oversight for website strategy, UX, content visibility, and digital storytelling.
• Support agency growth, new‑business strategy, and integrated capability development.
• Collaborate across account services, research and insights, analytics, creative, operations, and business development teams.

Required profile

• 8–12+ years of experience in digital strategy, integrated communications, or agency leadership.
• Strong understanding of modern search ecosystems, AI‑driven discovery, and integrated visibility strategy.
• Experience leading integrated paid, owned, earned, and organic digital programs.
• Strong executive presence and client counsel skills.
• Entrepreneurial mindset with interest in building and evolving agency capabilities.
• Preferred experience in healthcare, wellness, association, or mission‑driven sectors.

Required skills

What we offer

• Opportunity to shape the future direction of an award‑winning agency.
• Hybrid and flexible work arrangements.