Digital Marketing Specialist - Marketing Coordinator

About the role

This position is the dedicated digital marketing and demand‑generation specialist for a fast‑scaling HVAC rental business. Reporting to Corporate Marketing, you will blend hands‑on execution with project coordination across multiple U.S. markets.

Key responsibilities

• Own and execute the digital marketing strategy, including SEO, local search, AI‑driven optimization, PPC, email, content, and social media.
• Drive lead‑generation and demand‑generation programs to improve qualified opportunity flow and pipeline visibility.
• Manage external agency and vendor relationships, coordinating deliverables, timelines, and quality standards.
• Optimize paid campaigns on Google Search, geo‑targeted programs, display, retargeting, LinkedIn and other channels.
• Build, launch, and refine email campaigns, nurture programs, landing pages, and marketing‑automation workflows.
• Create and publish marketing content such as blog articles, case studies, product collateral, and social media posts.
• Develop sales‑enablement assets including presentations, pitch decks, proposal templates, and technical materials.
• Maintain marketing asset libraries and campaign documentation for consistent access.
• Track, analyze, and report on SEO, PPC, email, social and website performance, identifying optimization opportunities.

Required profile

• Proven experience executing digital marketing campaigns and demand‑generation programs.
• Demonstrated ability to coordinate projects across internal teams and external agencies.
• Strong analytical mindset with a focus on measurable results.

Required skills

• SEO (keyword research, technical SEO, local search management).
• PPC management (Google Search Ads, display, retargeting, LinkedIn Ads).
• Email marketing and marketing‑automation workflow design.
• Content creation for blogs, case studies, product collateral, and social media.
• Sales‑enablement material development.
• Analytics and reporting (campaign, website, SEO, PPC, email, social).

What we offer

• Competitive base salary range $80,000‑$95,000+.
• Discretionary bonus opportunity (approximately 10%).
• Hybrid work flexibility in the DFW Metroplex.