Digital Marketing Specialist

About the role

We are looking for a highly motivated Digital Marketing Specialist to lead our online brand presence while providing high‑level executive support. Reporting directly to senior leadership, you will shape marketing strategy, drive growth through data‑driven campaigns, and keep executive operations running smoothly.

Key responsibilities

• Develop and execute digital marketing strategies that boost brand awareness and support business growth.
• Lead SEO initiatives to improve organic rankings, website visibility, and lead generation.
• Plan, launch, and optimize paid advertising campaigns on Google, Meta, LinkedIn and other platforms.
• Design and analyze A/B tests for websites, landing pages, ads, and email campaigns.
• Create digital content such as website copy, blogs, email newsletters, social media posts, presentations and promotional materials.
• Manage social media strategy, editorial calendars and audience engagement across multiple brands.
• Maintain and continuously enhance company websites for accuracy, engagement and SEO.
• Research, evaluate and implement AI‑powered marketing tools to automate workflows and improve customer engagement.
• Monitor website analytics, advertising performance and campaign metrics, providing recommendations to maximize ROI.
• Partner with operational and executive leaders to promote events, customer initiatives and strategic priorities while ensuring consistent brand messaging.
• Provide executive administrative support: calendar management, travel coordination, expense reporting, meeting organization and confidential document handling.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field (preferred).
• Three or more years of experience in digital marketing.
• Creative, highly organized and technology‑forward.
• Comfortable working in a fast‑paced, entrepreneurial environment with shifting priorities.
• Professional discretion and sound judgment when handling confidential information.

Required skills

• Search Engine Optimization (SEO).
• Google Ads, Meta Ads and LinkedIn Ads campaign management.
• A/B testing for websites, landing pages and email campaigns.
• AI‑powered marketing tools for automation and customer engagement.
• Website analytics and performance reporting.
• Social media strategy and editorial calendar management.
• Content creation for web, blog, email and social platforms.
• Website maintenance and optimization.