Digital Marketing & SEO Strategist

About the role

Mary Bird Perkins Cancer Center is seeking a Digital Marketing & SEO Strategist to lead its online presence. The role focuses on driving website traffic, improving search visibility, and converting visitors into engaged patients and partners.

Key responsibilities

• Develop and execute website content strategy aligned with organizational goals.
• Manage on‑page and off‑page SEO initiatives to increase organic rankings.
• Plan, launch, and optimize SEM and paid digital advertising campaigns.
• Monitor analytics, generate performance reports, and refine tactics for better conversion rates.
• Maintain content on the CMS, ensure brand consistency, and oversee reputation management.

Required profile

• Bachelor’s degree in marketing, communications, public relations, journalism or a related field.
• At least two years of hands‑on experience in digital marketing or communications.
• Strong written and verbal communication abilities with a solid understanding of public‑relations principles.

Required skills

• Content Management Systems (CMS)
• WordPress
• Google Analytics
• Reputation management platforms
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM) and paid digital advertising