Digital Content Specialist (Social Video) – PRN/As Needed

About the role

Ochsner Health is looking for a creative, agile PRN short‑form social media video creator and editor based in New Orleans. You will produce high‑quality vertical videos for Instagram Reels, Facebook Reels, TikTok and YouTube Shorts that showcase medical staff, patient stories, health tips and community impact.

Key responsibilities

• Attend events and video shoots to film short‑form videos for multiple social platforms.
• Edit videos to align with Ochsner Health branding and style guidelines.
• Drive online content strategy to increase digital engagement and measurable ROI.
• Collaborate with brand, design, creative media, physicians and departmental stakeholders on content ideas and implementation.
• Participate in strategic planning and perform related duties as required.

Required profile

• Bachelor’s degree in marketing, communications, digital media or related field.
• Minimum 3 years experience in web management and content creation, including social media video production.
• Strong writing and editing skills with knowledge of AP style.
• Effective verbal and written communication, able to present information clearly to varied audiences.

Required skills

• Proficiency with video editing tools such as CapCut Pro, Adobe Premiere, Canva and native Instagram, TikTok and Facebook editors.
• Experience using Adobe Suite (Photoshop, Illustrator, Premiere) and Microsoft Office applications.
• Knowledge of major social platforms (TikTok, Instagram, Facebook, LinkedIn, YouTube) and their analytics.
• Familiarity with content management systems, Google Analytics, SEO, UX/UI design principles.
• Advanced project management, organizational and analytical abilities.