Consumer Experience – Social Community Engagement Specialist

About the role

The Consumer Experience – Social Community Engagement Specialist will join 3M's Consumer Safety & Wellbeing division, focusing on the Filtrete brand. You will create and manage original visual content, engage with audiences, and support the brand’s social strategy.

Key responsibilities

• Create and publish original images and short‑form videos on Filtrete’s owned social channels 3‑5 times per week.
• Collaborate with R&D, creative agencies, and other cross‑functional teams to develop innovative assets.
• Gather, analyze, and report social media KPIs using native insights and analytics tools, adjusting tactics to grow audience engagement.
• Identify and present social and cultural trends relevant to the brand to division leadership.
• Monitor, listen, and respond to consumer, influencer, and stakeholder comments, maintaining brand voice and quality standards.
• Support the development and execution of paid social media campaigns.

Required profile

• Bachelor’s degree or higher in a science or engineering discipline.
• Minimum three years of experience managing social media accounts (Facebook, Instagram, TikTok, Pinterest).
• Three years of demonstrated knowledge of social media best practices and trends.
• Three years of hands‑on content creation, including video and image production.

Required skills

• Facebook
• Instagram
• TikTok
• Pinterest
• Video editing
• Image editing
• Social media analytics tools