Category Developer – On-Premise Spirits (Denver)

About the role

The Category Developer is the sales lead for an assigned spirits portfolio within a targeted on‑premise account base in Denver. The role focuses on increasing share and velocity of the category through brand activations, sell‑in to customers and sell‑out to consumers.

Key responsibilities

• Drive sales and marketing goals for the assigned category and brands.
• Research trends and present new products, conducting monthly business reviews.
• Plan and execute high‑end consumer activations within key accounts.
• Provide real‑time market insights to accelerate growth.
• Lead, organize and report field intelligence for the territory.
• Collaborate with on‑premise and retail sales teams to develop creative solutions.
• Develop and deliver training modules for sales teams, customers and suppliers.
• Establish merchandising objectives and POS needs for each account.
• Maintain strong relationships with key stakeholders and act as the go‑to consultant.
• Participate in supplier‑specific sales calls, workshops and industry education.

Required profile

• Current associate eligible to apply through the internal Career Portal.
• Willingness to attend a two‑week in‑person Academy Category Training.
• Ability to maintain confidentiality and a safe, clean working environment.

Required skills