Campaign Specialist

About the role

We are seeking a Campaign Specialist to drive integrated B2B marketing programs that generate pipeline growth and strengthen lead generation. Based in Metairie, Louisiana, you will translate strategy into action across email, paid media, and digital channels while collaborating closely with sales, product, content, and design teams.

Key responsibilities

• Plan, launch, and manage multi‑channel demand generation campaigns across email, paid search, digital advertising, and other online platforms.
• Build and maintain campaign workflows, lists, forms, and automation processes within HubSpot.
• Coordinate with cross‑functional stakeholders to align messaging, creative assets, timelines, and follow‑up activities.
• Monitor performance, analyze metrics, and provide actionable recommendations to improve lead volume, conversion rates, and ROI.
• Prepare clear reports and dashboards that communicate results, trends, and insights to marketing and business partners.
• Support lead generation initiatives and test audience targeting, channel mix, and content for continuous optimization.

Required profile

• Minimum 2 years of experience executing digital marketing or demand generation campaigns.
• Practical experience using HubSpot or a comparable marketing automation platform.
• Proven ability to run campaigns across email, paid search, and online advertising.
• Strong analytical skills with experience reviewing campaign metrics and producing performance reports.
• Understanding of lead generation strategy and metrics that evaluate marketing contribution to pipeline.
• Effective collaboration in a deadline‑driven, cross‑functional environment.
• Background in SaaS, legislative, healthcare, finance, or other regulated industries is preferred.

Required skills

• HubSpot (or comparable marketing automation)
• Email marketing
• Paid search
• Digital advertising
• Campaign analytics and reporting