Brand Marketing Manager

About the role

Fastly is hiring a Brand Marketing Manager to shape how the world sees the company, drive brand awareness and keep the brand consistent across all channels. The role reports to the Senior Director of Brand & Market Influence and leads enablement programs so employees and agency partners understand the brand strategy. It is open to hybrid and remote locations in San Francisco, Denver, New York or remote within the US, with a strong preference for hybrid near a local office.

Key responsibilities

• Translate brand strategy into program plans, creative briefs and campaign kickoffs with digital and campaign teams
• Create systems for brand consistency, including style guides, asset libraries and self-serve training
• Manage external brand agencies, vendor relationships and production budgets
• Support brand measurement, brand health tracking, campaign effectiveness and message testing
• Collaborate with Product Marketing, Field Marketing, Campaigns and Digital to align brand with pipeline generation
• Build brand-level thought leadership with PR, content and executive teams
• Write creative briefs and experiment with AI tools for audience research, competitive analysis and creative concepting

Required profile

• 5+ years in brand management, brand marketing or integrated campaign management
• Experience building brand governance frameworks, style guides or enablement programs
• Track record of managing multi-channel creative projects with agencies and internal partners
• Experience running or interpreting brand research, awareness tracking and performance metrics
• Cross-functional leadership across marketing, product and sales

Nice to have: B2B SaaS, developer platform or cloud infrastructure brand experience; hands-on AI tool use; executive thought leadership or branded content experience.

What we offer

• Estimated salary of $104,830 to $147,996, with possible equity and discretionary bonus participation
• Medical, dental and vision insurance, family planning and mental health support, EAP, life, disability and accident insurance
• Flexible vacation, up to 18 days of accrued paid sick leave, 12 paid local holidays and 12 paid wellness days
• 401(k) with company match and an employee stock purchase program