Brand Communications Manager

About the role

Starbucks is looking for a seasoned Brand Communications Manager to bring its most exciting customer experiences to life. You will shape the narrative around Starbucks Rewards, digital innovations, and high‑impact merchandise partnerships, turning everyday moments into headline‑worthy stories.

Key responsibilities

• Develop and lead integrated external communications plans that elevate the Starbucks customer experience through storytelling, media engagement, and reputation management.
• Create narratives, media materials, and proactive/reactive communication strategies to drive awareness and engagement.
• Partner with marketing, product, and internal communications teams to deliver coordinated go‑to‑market communications.
• Shape and secure earned media coverage in a fast‑paced environment while adhering to Starbucks guiding principles.

Required profile

• Minimum 7 years of experience in consumer or brand external communications, preferably with a global consumer brand or PR agency.
• Proven track record in media relations and high‑quality writing.
• Experience building creative consumer brand campaigns through earned media and influencer channels.
• Thrives in collaborative, fast‑moving environments and demonstrates adaptability and curiosity.

Required skills

What we offer

• Comprehensive medical, dental, vision, and life insurance coverage.
• Short‑ and long‑term disability, paid parental leave, and family expansion reimbursement.
• Paid vacation from day one, sick time, eight paid holidays, and two personal days per year.
• 401(k) retirement plan with employer match and discounted company products.