Associate Vice President, Enterprise Marketing Strategy

About the role

The Associate Vice President, Enterprise Marketing Strategy leads the university’s and UHealth’s enterprise‑wide marketing efforts. Reporting to senior leadership, this role shapes growth, acquisition, retention and reputation strategies across clinical service lines, research pillars, and academic schools.

Key responsibilities

• Develop and execute integrated marketing strategies across digital and traditional channels, collaborating with functional AVPs.
• Partner with senior UHealth service‑line, hospital and administrative leaders to align clinical goals with marketing initiatives.
• Work with university deans to design enrollment and acquisition campaigns for undergraduate and graduate programs.
• Oversee portfolio managers, set performance expectations, and coach teams on marketing request scoping.
• Establish repeatable processes for resource allocation, tactic recommendation and goal measurement.
• Create insight‑driven marketing plans covering channel strategy, messaging and budget alignment for all portfolios.
• Monitor consumer and market trends to ensure strategies reflect the voice of patients, students, alumni and community stakeholders.
• Present strategic goals, investment rationales and timelines to senior leadership and peers.
• Report marketing impact, translate performance data into actionable insights and recommended actions.
• Achieve quarterly and annual growth targets for demand generation, enrollment, conversion and reputation outcomes.
• Optimize investments and tactics to improve pipeline performance across clinical and academic portfolios.
• Define measurement standards, reporting cadences and use qualitative and quantitative insights to evaluate effectiveness.

Required profile

• Proven senior marketing leadership experience in academic medicine, health systems or higher education.
• Strong strategic thinking with ability to translate customer insights into business‑focused plans.
• Excellent communication and influencing skills to partner with senior executives and cross‑functional teams.
• Data‑driven decision‑making mindset with experience in measuring and reporting marketing performance.
• Ability to lead, develop and coach high‑performing marketing teams.

Required skills