Associate Director, Social Analytics

About the role

Dentsu Creative is looking for an Associate Director, Social Analytics in New York to turn social, audience and consumer data into actionable insights that shape marketing strategy and business decisions. The role partners with Strategy, Client, Media and Analytics teams to uncover trends, measure performance and identify opportunities across social and integrated marketing programs, serving as both a strategic thinker and a hands-on analyst.

Key responsibilities

• Bring social analytics, social listening and audience insights into strategic planning.
• Lead social intelligence initiatives, uncovering cultural trends, audience behaviors, competitive insights and emerging opportunities.
• Develop measurement frameworks and KPIs across paid, owned, earned and influencer marketing programs.
• Analyze social and marketing performance data to find actionable insights and recommendations.
• Create dashboards, reports and executive-ready presentations.
• Partner with analytics, media, strategy and technology teams to improve reporting and data solutions.
• Present insights to clients and internal stakeholders.
• Evolve analytics capabilities through automation, innovation and emerging AI-powered tools.

Required profile

• 5+ years of experience in social analytics, social intelligence, marketing analytics, consumer insights or related fields.
• Experience turning data into clear business recommendations and strategic actions.
• Strong data storytelling and presentation skills.
• Ability to collaborate across cross-functional teams in a fast-paced environment.
• Nice to have: agency experience, audience research tool experience, and familiarity with AI-assisted analytics workflows.

Required skills

• Social listening and analytics platforms such as Brandwatch, Sprinklr, Sprout Social, Talkwalker or Meltwater.
• Nice to have: Tableau, Power BI, SQL, GWI, YouGov, MRI-Simmons.

What we offer

• Annual salary range of $94,875-$138,000.
• Medical, vision and dental insurance, life insurance, and disability coverage.
• 401k, flexible paid time off, at least 15 paid holidays, paid sick and safe leave, and paid parental leave.
• Hybrid work: employees living near the New York hub must work from the office three days per week; those outside commuting range may be designated remote.