Affiliate & Creator Marketing Lead

About the role

Runpod is seeking an Affiliate & Creator Marketing Lead to own and scale its affiliate program while consolidating influencer and creator relationships into a performance‑based motion. This mid‑senior role reports to the Director of Growth & Demand Gen and works closely with Growth, Content, Product Marketing, PR/Comms, DevRel, and Sales.

Key responsibilities

• Own and scale Runpod's affiliate program end‑to‑end, transitioning agency‑managed relationships in‑house.
• Strengthen relationships with high‑performing affiliates through proactive outreach and support.
• Monitor affiliate performance, health, and fraud signals in PartnerStack and ensure accurate tracking.
• Design and test commission structures, tiering, and incentives to maximize sign‑ups and revenue.
• Consolidate the influencer program into the affiliate motion, shifting focus from impressions to sign‑ups and revenue.
• Build a repeatable process for discovering new creators across platforms (YouTube, X, TikTok, LinkedIn, Discord) targeting developers and AI/ML practitioners.
• Partner with DevRel to source creators from community events and hackathons.
• Design partnership concepts (challenges, giveaways, co‑branded content) to maximize organic reach.
• Support employee and executive content amplification with affiliate‑focused tactics.
• Own reporting cadence for affiliate and creator performance and manage contracts, payouts, and day‑to‑day coordination.

Required profile

• 4+ years of experience in affiliate marketing, influencer or creator partnerships, community, or growth marketing with end‑to‑end program ownership.
• Proven track record of recruiting and managing affiliates or creators and designing incentive structures.
• Strong relationship‑building, communication, and analytical skills.
• Ability to work cross‑functionally in a fast‑moving, remote‑first environment.
• Fluency in internet and creator culture with an eye for emerging talent.

Required skills

• Experience with affiliate platforms such as PartnerStack, Awin, or similar.
• Familiarity with CRM and analytics tools (e.g., HubSpot).

What we offer

• Competitive base salary ranging from $115,000 to $180,000 USD per year.
• Opportunity to shape a high‑impact growth channel at a fast‑growing AI infrastructure startup.