Ads Product Marketing Manager

About the role

Netflix’s Ads team is expanding its advertising portfolio and needs a seasoned product marketing leader to shape go‑to‑market strategies for new and existing ad solutions. You will work at the intersection of product, sales, measurement, policy and marketing to bring compelling narratives that drive adoption and revenue.

Key responsibilities

• Lead definition and development of go‑to‑market plans for new ad product solutions and enhance existing offerings.
• Partner with product and regional business teams to create a feedback loop that informs product development.
• Influence product roadmap using competitive analysis, market trends, agency and brand client needs, and research insights.
• Produce marketing deliverables such as external materials, demos and assets that clearly communicate product value.
• Coordinate rollout of ad solutions at major industry events (e.g., CES, Upfront, Cannes).
• Collaborate with Communications, Ad Product and Marketing to translate portfolio strategy for sales teams and customers.
• Work with Research teams to embed audience and industry insights into solution positioning.

Required profile

• 7‑10+ years of product marketing experience in programmatic or B2B advertising.
• Proven track record of cross‑functional partnership on product strategy, positioning and GTM launches.
• Exceptional communication and storytelling abilities, comfortable interpreting research data.
• Team‑oriented mindset that values inclusiveness and can balance short‑term priorities with longer‑term initiatives.

Required skills

What we offer

• Opportunity to shape a fast‑growing advertising business within a global entertainment leader.
• Collaborative, inclusive culture focused on creativity and technology.