VP, Consumer Marketing – North America

About the role

The Vice President of Consumer Marketing for North America will shape the brand’s presence across retail, wholesale and marketplace channels. Reporting to the CMO and working closely with the President of North America, this leader drives a data‑driven, customer‑first marketing strategy that fuels growth and brand equity.

Key responsibilities

• Define and execute an end‑to‑end consumer marketing strategy for North America, aligning with global brand vision.
• Lead a multi‑disciplinary marketing organization, fostering innovation, accountability and performance.
• Partner with Retail, Wholesale, Digital, Merchandising and Finance to unlock growth opportunities and ensure integrated execution.
• Own the regional marketing investment strategy, allocating spend across the funnel and optimizing ROI.
• Drive demand generation across acquisition, conversion and retention, with accountability for traffic, revenue and customer growth.
• Build and scale social commerce and creator ecosystems to open new revenue streams.
• Implement advanced measurement frameworks such as MMM, MTA and experimentation to inform decisions.

Required profile

• Senior marketing leader with a proven track record in performance, brand, social and influencer marketing.
• Strategic thinker who can translate global brand vision into regionally differentiated, commercially impactful plans.
• Strong cross‑functional collaborator comfortable influencing senior stakeholders.
• Experience managing large budgets and delivering measurable business impact.
• Data‑driven mindset with ability to interpret analytics and guide investment decisions.

Required skills

What we offer

• Executive leadership role within a global organization.
• Opportunity to shape brand strategy across North America.
• Competitive compensation package.