SVP, Social Measurement

About the role

The SVP, Social Measurement is an entrepreneurial role combining deep social experience and analytics rigor, helping define analytics for the revival of the 360i agency brand. It focuses on creating best practices for social analytics, setting the agency's outlook on social measurement and connecting paid, organic, creator and commerce measurement across all social platforms. The role sits between Marketing Effectiveness and Social teams, reporting into Marketing Effectiveness leadership with a dotted line to the head of Next Gen Social.

Key responsibilities

• Create a simplified, scalable and repeatable measurement approach for all social channels with Social leadership and Marketing Effectiveness
• Advise client teams on social measurement best practices, test design and partner capabilities
• Bring alpha and beta opportunities to client teams through external social partners
• Evaluate social and creator measurement solutions and partner with vendors and technologies, including assessing acquisitions
• Develop product-specific analytics offerings and author white papers, POVs and other thought leadership
• Advise the agency on industry trends and innovations, and advise on key industry trends
• Work with new business to identify growth opportunities and recruit management-level roles
• Set vision and strategy, lead department initiatives, train and mentor direct reports, and manage their performance and career growth

Required profile

• Bachelor's degree in Statistics, Economics, Data Science or a related quantitative field; Master's preferred
• 15+ years in a quantitative business environment and 8+ years in marketing analytics with knowledge of social and media planning
• Experience with all major social platforms and their attribution approaches (Meta, TikTok, Reddit, YouTube, Pinterest, Snap)
• Understanding of mobile, social and tablet measurement, attribution and paths to conversion
• Proven leadership ability, strong communication skills and organizational skills

Required skills

• Data visualization: Excel, Tableau, Power BI, Datorama
• Advanced in SQL, Python or R
• Media measurement (MMM, MTA) and planning A/B and Match Market testing
• Understanding of media planning and buying, with a focus on measurement and digital tracking

What we offer

• Annual base salary range of $163,000-$280,000, with eligibility for discretionary incentive compensation
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance
• 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave
• Hybrid work, with some employees required to work in the office 2-3 days per week