Social Media & Community Manager (Comedic)

About the role

Our client, a leading global consumer‑goods company, is looking for a Social Media & Community Manager with a comedic edge to drive real‑time conversation, culture and community across its iconic brands. You will own the day‑to‑day engagement strategy, ensuring the brand’s social presence is human, responsive and culturally relevant.

Key responsibilities

• Develop and execute cross‑platform community engagement strategies aligned to audience behavior and brand objectives.
• Lead proactive and reactive engagement across comments, DMs, mentions and cultural conversations.
• Identify and act on real‑time and cultural moments beyond owned content.
• Build scalable frameworks that drive user‑generated content, participation and advocacy.
• Partner with Strategy, Creative, Brand, Influencer, PR, Legal and Customer Care teams.
• Lead fan‑engagement initiatives such as surprise‑and‑delight, gifting, sampling and product seeding.
• Create and maintain editorial guidelines, tone of voice and moderation standards.
• Monitor sentiment, trends and behavioral signals; translate insights into rapid‑response opportunities.
• Track and analyse KPIs (engagement quality, sentiment, participation, response time) and optimise programmes.
• Manage risk by triaging sensitive interactions and executing escalation protocols.

Required profile

• 4‑6 years of experience in community management, social engagement or audience strategy.
• Proven success managing high‑volume brand social presence and moderation.
• Experience executing gifting, seeding and advocacy programmes.
• Strong fluency across major and emerging social platforms (TikTok, Instagram, X, YouTube, etc.).

Required skills

• TikTok
• Instagram
• X (formerly Twitter)
• YouTube
• Social listening tools