Senior Content Strategist

About the role

You will lead end‑to‑end content strategy for a portfolio of mid‑ to large‑scale client projects. Based in the Chicago area with a light hybrid onsite/remote model, you will act as the subject‑matter expert, shaping innovative digital experiences without direct people management.

Key responsibilities

• Develop content strategy frameworks, editorial calendars, brand guidelines, content models and publishing workflows that address client business and brand challenges.
• Design and govern processes that translate strategy into repeatable, scalable execution.
• Create SEO and Generative Engine Optimization (GEO) strategies to boost discoverability in traditional search and AI‑powered LLM experiences.
• Produce compelling content for websites, apps, collateral and other digital touchpoints.
• Conduct content audits, gap analyses and interview subject‑matter experts to gather insights.
• Facilitate client workshops, presentations and discussions to drive alignment and actionable outcomes.
• Collaborate across disciplines and apply AI tools to accelerate research, theme identification and concept exploration while evaluating implications.

Required profile

• Proven experience leading full‑cycle content strategy engagements for complex, strategic projects.
• Strong business acumen and ability to identify patterns in ambiguous situations.
• Pragmatic problem‑solver who can scale impact across teams.
• Excellent communication skills with the ability to create safe, collaborative environments.

Required skills

• Search engine optimization (SEO)
• Generative Engine Optimization (GEO)
• Artificial intelligence (AI) tools for strategic work