Senior Amazon Product Launch Manager (PPC)

About the role

Smart Vision LLC sells consumer brands on Amazon and Walmart across the US, Canada and Mexico, with European marketplaces opening. It is looking for a senior operator to own new product launches on Amazon from go-live to stable rank. This is a technical, senior role centred on indexing and ranking: making sure the listing indexes for the keywords that matter, driving it onto page one and keeping it there. You will run launches with minimal supervision and report to the Head of Amazon.

Key responsibilities

• Pre-launch: build the launch plan (target keywords, pricing, promotion ladder, review strategy); work with the catalog manager on listing creation, attributes, variations, category and browse nodes; verify the listing and confirm inventory is checked in.
• Indexing and ranking: verify the ASIN indexes for every target keyword, track rank daily, read Search Query Performance and Brand Analytics, and run listing experiments through Manage Your Experiments.
• Advertising: build the launch campaign structure (auto, exact and phrase, product targeting), manage bids and top-of-search placement, harvest converting search terms and negate waste, and own the ASIN's advertising until it graduates.
• Reviews and early velocity: run the promotion ladder, enrol in Vine and manage early review velocity, and monitor conversion rate, sessions and click-through.
• External traffic: brief the external traffic team on deal postings, social and group placements, set up and read Amazon Attribution, and judge where external traffic adds rank.
• Graduation: hand over the ASIN to its brand owner and PPC manager with a written summary, and maintain the launch playbook.

Required profile

• At least five years of hands-on experience launching private label products on Amazon US, owning launches personally.
• Able to explain indexing and how to fix keywords that fail to index.
• Sound judgement under pressure, with clear written English and the discipline to hold a timeline.
• Nice to have: Vine, Lightning Deals and coupon strategy at scale, Amazon Attribution setup and interpretation, Helium 10 or equivalent, consumables or household goods categories.

The interview process has three stages, all focused on technical detail: screening, technical interview and a practical assessment on a live ASIN, including a request to describe an indexing failure you have personally diagnosed and fixed.