Social Media Specialist (Content Creation | Retail Marketing)

About the role

A client is looking for a creative and proactive Social Media Specialist to support the expansion of a locally focused mattress retailer with a brand-new outlet mall location. You will manage the brand's Facebook and Instagram accounts, create engaging videos and promotional content, and keep social media activity consistent so that the brand can raise awareness, attract customers to the new store and drive foot traffic and in-store sales. The schedule is Monday to Friday, EST, full-time (40 hours per week, 8 hours per day).

Key responsibilities

• Create engaging content, including videos, that showcases the mattress store and its offerings.
• Post consistently on Facebook and Instagram to keep the store name visible to the community.
• Promote sales and special offers to encourage customers to visit the new outlet mall location.
• Maintain brand consistency across all social media platforms.
• Build awareness of the new store location among local audiences.
• Support the goal of increasing foot traffic and in-store sales through a regular online presence.

Required profile

• Experience managing business social media accounts on Facebook and Instagram.
• Ability to create and post short videos and promotional content.
• Strong written communication skills and a high level of attention to detail.
• Ability to work independently and manage a posting schedule.
• Creativity in developing promotional content for a retail business.
• Nice to have: experience promoting retail sales, events or store openings, and experience creating short-form video content for local audiences.

What we offer

• Permanent work from home.
• Immediate hiring.
• The opportunity to own the social media presence of a growing retail brand and to see the real-world impact of your work through increased store visits and sales.

Applicants apply through the "Apply" button, which includes assessment questions, a technical check and a voice recording; the hourly pay rate is set based on performance in the application process, and submissions meeting all requirements are reviewed first.