Sales Operations Manager

About the role

We are looking for a highly organized, execution‑focused Sales Operations Manager to build and scale the operational backbone of our U.S. dealer network. The role works cross‑functionally with sales, customer support, logistics, marketing, and e‑commerce teams to improve dealer experience, sales efficiency, and operational consistency.

Key responsibilities

• Manage and maintain CRM systems, ensuring dealer information, pipeline status, and sales activities are accurate and up to date.
• Develop clear documentation and standardized sales processes, driving CRM and data‑entry compliance across territory sales teams.
• Establish and optimise workflows for dealer onboarding, ordering, fulfillment, online‑order local‑pickup programs, e‑commerce/POS integrations, and dealer resource centre management.
• Provide daily operational support to field sales, including dealer orders, demo/sample bike coordination, technical issue handling, travel management, and other sales support needs.
• Build and maintain sales performance dashboards to track activity, dealer growth, and team metrics.
• Support dealer events and activations by coordinating POP materials, demo bikes, employee purchase requests, and logistical requirements.

Required profile

• 5+ years of experience in sales, with at least 3 years in a sales operations or business operations role.
• B2B sales operations experience in sectors such as SaaS, AdTech, InsureTech, MaaS, or similar.
• Proven ability to build CRM tools and reporting systems.
• Strong systems‑thinking mindset and comfort building processes from the ground up.

Required skills

• CRM systems
• POS integrations
• E‑commerce platforms