Sales Executive – Security Events

About the role

Join a leading global trade show organizer as a Sales Executive for the Security portfolio, focusing on the largest physical security event in North America. You will prospect new business and develop existing accounts, selling booth space, promotional opportunities, and digital products.

Key responsibilities

• Develop and execute individual selling strategies with Sales Management.
• Generate prospects, build pipeline, and achieve sales targets for booth and media sales.
• Maintain accurate data, manage territory, and meet daily output and weekly strike rate goals.
• Monitor industry trends and competitor activity to inform sales strategy.
• Sell at competing shows, prepare analysis reports, and manage exhibitor prospect lists.
• Forecast revenue, obtain signed contracts, and ensure timely payment of space reservations.

Required profile

• Prior B2B sales experience with a passion for cold calling and prospecting.
• Ability to grow existing customer spend through sponsorships and booth upgrades.
• Outstanding interpersonal and presentation skills.
• Value‑based selling approach delivering solutions for clients.
• Strong organizational skills with the ability to multitask and prioritize.
• Quick learner of sales data systems.

Required skills

• Proficiency with Microsoft Office suite.
• Advanced Excel skills.
• Experience using Salesforce.
• Competence in Microsoft Word.
• Competence in PowerPoint.