Regional Leader of Marketing

About the role

The Regional Leader of Marketing (RLM) is the marketing expert for a defined region of Raising Cane’s. Reporting to the Regional Business Unit team, the RLM drives regional marketing strategy, oversees Area Leaders of Marketing (ALMs), and ensures alignment with corporate goals.

Key responsibilities

• Recruit, hire, and train exceptional Area Leaders of Marketing within the region.
• Manage a dynamic team of marketers, fostering collaboration and innovation.
• Develop and execute annual regional‑level marketing plans, reviewing and adjusting them quarterly.
• Support ALMs in creating restaurant‑ and market‑level marketing plans through brainstorming, coaching, and feedback.
• Lead the sponsorship process for high‑profile partnerships, including planning, negotiation, and partnership management.
• Ensure consistent communication and alignment with the Regional Business Unit on all marketing initiatives.

Required profile

• Proven experience leading marketing teams and developing regional marketing strategies.
• Strong ability to recruit, train, and develop marketing talent.
• Excellent collaboration skills with cross‑functional business unit leaders.

Required skills