Product Campaign Manager - SME-C Whitespace

About the role

Avanade's SME-C growth strategy brings pre-packaged offers to mid-market clients through an integrated digital and inside sales motion, with digital commerce planned as the model evolves. The Product Campaign Lead translates these offers and commercial priorities into audience-led marketing campaigns that reach the right buyers, generate qualified demand and contribute to pipeline growth. The role bridges the business and the market, owning how the offers are positioned and activated through messaging, campaigns, digital channels, nurture programs and sales enablement, working closely with business, GTM, campaign, demand generation, paid media, marketing automation and inside sales teams.

Key responsibilities

• Translate offer, pricing, audience and commercial strategies into integrated marketing campaigns for SME-C and mid-market buyers.
• Develop audience-led messaging frameworks, value propositions, proof points and objection-handling strategies.
• Refine messaging, targeting and campaign strategy using buyer insights, campaign performance, market feedback and inside sales input.
• Design end-to-end campaigns, including target audiences, channel mix, creative approach, calls to action, conversion goals and customer journeys.
• Create campaign briefs and give strategic direction to campaign management, paid media, marketing automation, demand generation and other specialist teams.
• Define landing page, digital experience and nurture strategies that move prospects from engagement through qualification to sales conversations.
• Partner with inside sales on lead qualification and scoring criteria and on sales enablement materials.
• Help define the customer experience and marketing requirements for future digital commerce capabilities.
• Build marketing measurement frameworks and track qualified traffic, campaign conversion, MQL volume and quality, nurture engagement and pipeline influence.
• Work with Marketing Operations on campaign data quality, reporting and measurement through the Growth Demand Engine, and share performance insights with leadership.

Required profile

• Minimum of 5 years of B2B marketing experience, including product marketing, solution marketing, demand generation or campaign marketing.
• Preferred: experience with marketing technology services, SaaS, consulting services or pre-packaged technology solutions.
• Preferred: experience designing integrated campaigns across paid search, paid social, email nurture, landing pages and other digital channels.
• Preferred: experience with B2B audience segmentation, buyer personas, customer journeys and lead scoring, and partnering with inside sales teams.
• Preferred: experience with the Microsoft partner ecosystem, digital commerce, product-led growth or self-service purchasing models, and marketing automation, demand generation and measurement platforms.

Required skills

• Strong written and verbal communication skills.
• Strong analytical and commercial acumen.
• Ability to translate complex technology or service offerings into clear, buyer-focused messages.
• Ability to lead through influence and coordinate cross-functional teams in a matrixed environment.
• Ability to create structure, processes and operating rhythms in a developing business.

What we offer

• Annual salary ranging from $80,400 to $224,600 depending on location.
• Medical, dental, vision, life and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays and paid time off.