Principal Marketing Manager, Marathon (Contract)

About the role

The Bungie Publishing team is seeking a Principal Marketing Manager on a contract basis to lead the integrated global go‑to‑market strategy for Marathon. Reporting to the Director of Marathon Franchise Marketing, you will translate franchise strategy, product roadmaps and audience insights into cohesive marketing plans that acquire new players, re‑engage existing owners and deepen community commitment.

Key responsibilities

• Own development of integrated global GTM strategies for major Marathon releases, seasons and franchise moments.
• Translate franchise strategy, product roadmaps and business objectives into clear marketing architectures, milestones and investment recommendations.
• Develop audience‑led plans covering acquisition, reactivation, retention and long‑term player value across paid, owned, earned and community channels.
• Establish and lead the cross‑functional GTM operating rhythm, including planning milestones, readiness reviews, risk tracking and post‑launch learning.
• Partner with Brand, Creative, regional teams and analytics to ensure consistent, audience‑relevant campaigns and performance measurement.

Required profile

• 7+ years leading integrated marketing, product marketing or GTM strategy in gaming, technology or entertainment, preferably at global scale.
• Proven success launching complex, cross‑functional live‑service marketing programs with measurable audience and business impact.
• Deep familiarity with game franchises and online player communities, especially first‑person or live‑service shooters.
• Strong ability to influence senior leaders, align teams without direct authority and resolve competing priorities.
• Excellent written, verbal and presentation skills to make complex topics clear and actionable.

Required skills

• Comprehensive understanding of the full marketing mix: brand, product marketing, community, communications, creative, partnerships, lifecycle marketing, organic channels, paid media and player acquisition.
• Analytical and commercial judgment with experience defining success metrics and using performance data, research and player insight to improve strategy.