Personalization & Journey Orchestration Consultant

About the role

Deloitte is recruiting Personalization & Journey Orchestration Consultants to support clients in designing, building, testing and optimizing real-time, omnichannel customer experiences across B2B and B2C. The role works hands-on in Adobe Journey Optimizer (AJO) and Adobe Target, connecting customer data from CDPs and content from CMS platforms to deliver relevant engagement across email, SMS, push, in-app and web channels. Recruitment ends on 26 January 2027.

Key responsibilities

• Design, configure and launch end-to-end B2C and B2B customer journeys in Adobe Journey Optimizer, including triggers, audiences, actions, messages and orchestration logic.
• Build rules, conditional logic and decisioning to orchestrate multi-step journeys and deliver 1:1 personalization based on customer attributes, behaviors and real-time events.
• Configure AJO channel surfaces for email, SMS, push and in-app messaging, and support deliverability practices such as subdomain setup and IP warming.
• Plan, build and run personalization tests in Adobe Target (A/B, multivariate, experience targeting) and analyze results to recommend optimizations.
• Integrate customer data from CDPs (e.g., Adobe Real-Time CDP, Segment, Tealium) and content from CMS platforms (e.g., Adobe Experience Manager).
• Translate business requirements into journey designs, document solutions and support implementation and hand-off to client teams.
• Pilot and recommend new platform capabilities, including emerging AI-driven features.

Required profile

• 3+ years of experience in marketing technology, customer data, personalization or digital campaign management.
• 2+ years of hands-on implementation experience with Adobe Journey Optimizer or a comparable platform.
• Experience with B2B and B2C use cases, Adobe Target testing and CDP integration.
• Ability to travel about 50% on average.
• Limited immigration sponsorship may be available.

Required skills

• Adobe Journey Optimizer and Adobe Target (A/B testing, audiences, results analysis)
• CDP integration (Adobe Real-Time CDP, Segment, Tealium) and CMS integration (Adobe Experience Manager)
• Preferred: Adobe Experience Platform, Customer Journey Analytics, Adobe Analytics, Adobe Marketo Engage, Salesforce Marketing Cloud, Braze, SQL, JavaScript or Python, and experience with AI-driven personalization