Media Marketing Associate – Paid Social
Ralph Lauren · New York
Job description
About the role
The Media Marketing Associate – Paid Social will support the planning, execution, and optimization of paid social campaigns across key platforms. This position works within the North America Media & Digital Marketing team and collaborates with internal stakeholders, media agencies, and platform vendors to drive brand awareness and performance.
Key responsibilities
- Support the launch and execution of paid social campaigns on Meta, TikTok, Pinterest, Snapchat, and emerging platforms.
- Own the creative briefing process, manage asset trafficking, and implement ongoing optimizations aligned with brand objectives.
- Partner with Creative, Brand Marketing, PR, Organic Social, and Performance Marketing teams to ensure cohesive messaging.
- Work closely with media agencies and platform partners to track deliverables, troubleshoot issues, and ensure timely execution.
- Monitor campaign performance using platform analytics and third‑party tools, extract actionable insights, and provide optimization recommendations.
- Assist with budget tracking, invoice reconciliation, and maintain accurate spend reporting.
- Maintain reporting dashboards and produce weekly/seasonal performance summaries.
- Stay informed on platform updates, consumer trends, and competitive activity to drive continuous improvement.
Required profile
- 2–4 years of experience in paid social media or digital marketing, preferably in retail or e‑commerce.
- Hands‑on experience with Meta Ads Manager, TikTok Ads, and Google Analytics.
- Strong analytical skills with the ability to interpret data and generate insights.
- Collaborative mindset and a desire to grow within a dynamic digital marketing environment.
Required skills
- Meta Ads Manager
- TikTok Ads
- Pinterest Ads (optional)
- Snapchat Ads (optional)
- Google Analytics
- Platform analytics tools
What we offer
- Competitive salary range of $62,000 – $90,000 annually.
- Opportunity to work with a globally recognized luxury brand.
- Collaborative and inclusive work environment.
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Published 4 days ago
Expires 1 month from now
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Ralph Lauren
New York
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