Media Coordinator

About the role

Gupta Media is looking for an enthusiastic Media Coordinator to join our Boston team. You will help launch, monitor, and optimize paid media campaigns for a diverse portfolio of clients, turning data into actionable insights.

Key responsibilities

• Build, launch, and manage campaigns on Meta, Google Ads, and TikTok platforms.
• Perform audience targeting, A/B testing, and bid optimization to meet KPI goals such as CPM, CPC, CPV, and CPA.
• Analyze performance data using Excel, Google Sheets, and Google Analytics, and prepare clear reports for clients.
• Collaborate with account managers and creative teams to ensure campaign alignment with client objectives.

Required profile

• Recent graduate with a Bachelor’s degree and a minimum GPA of 3.3.
• Strong curiosity for marketing, advertising, and data‑driven decision making.
• Ability to thrive in a fast‑paced environment and juggle multiple priorities.
• Self‑starter attitude with a willingness to learn new platforms and tools.

Required skills

• Meta advertising platform
• Google Ads
• TikTok Ads
• Excel
• Google Sheets
• Google Analytics

What we offer

• Comprehensive on‑ramp training covering major ad platforms and analytics.
• Opportunity to work with high‑profile clients across entertainment, sports, and public sectors.
• Creative, inclusive culture that values diverse backgrounds and personal quirks.