Lead, Growth Marketing

About the role

Lead the digital growth engine for Redis, owning the website, SEO, AI‑driven search, conversion‑rate optimisation and measurement that connects discovery to account creation and activation. The role blends strategic leadership with hands‑on execution in a fast‑growing, pre‑IPO B2B SaaS environment.

Key responsibilities

• Define and execute the strategy for how both AI agents and human developers discover, evaluate and convert on Redis’s digital properties, including website, documentation pathways and AI surfaces.
• Own SEO, answer‑engine optimisation (AEO) and generative‑engine optimisation (GEO) to ensure accurate representation and recommendation by search engines, AI assistants and coding agents.
• Lead conversion‑rate optimisation and experimentation programmes across high‑intent pages, sign‑up flows and documentation journeys.
• Build and maintain a measurement system that links visibility, citations, documentation engagement, account creation, activation and pipeline outcomes.
• Direct external specialists, set priorities for contractors and agency partners, and collaborate with product, engineering, developer relations and paid‑media teams.

Required profile

• 7+ years of digital growth or go‑to‑market marketing experience, preferably in high‑growth B2B SaaS, infrastructure or AI‑adjacent companies.
• Proven track record of building or substantially improving digital growth systems where strategy and operating model were initially undefined.
• Deep experience owning website strategy, organic growth and conversion‑rate optimisation in a B2B context.
• Strong analytical judgment, ability to translate performance data into actionable roadmap decisions.
• Executive‑level communication skills and willingness to move between strategic planning and hands‑on execution.

Required skills

• Search Engine Optimisation (SEO)
• Answer‑Engine Optimisation (AEO)
• Generative‑Engine Optimisation (GEO)
• Conversion‑Rate Optimisation (CRO) and experimentation
• Use of AI tools for research, planning, analysis and optimisation

What we offer

• Competitive salary and equity grants
• Unlimited time off and comprehensive health, dental and vision coverage
• 401(k) plan, FSA, commuter benefits and home office stipend
• Learning and development opportunities and frequent team celebrations
• Opportunity to influence a high‑performance company on its path to IPO