Growth Marketing Lead

About the role

This senior, client‑facing growth marketing role is at a fast‑growing performance marketing company that helps brands scale paid social advertising through creative intelligence and AI‑driven testing. You will own high‑impact client accounts, lead growth strategy, and work cross‑functionally with creative and media buying teams to drive measurable results.

Key responsibilities

• Oversee annual paid media budgets of $5M‑$50M across Meta, TikTok, and Google, ensuring efficient spend and account scalability.
• Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.
• Develop cohesive growth strategies that place creative performance at the center of paid advertising programs.
• Translate creative and media performance data into clear, actionable insights for clients, creative teams, and media buyers.
• Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement.
• Partner with forward‑deployed creative and media buying teams to turn insights into high‑performing, scaled campaigns.

Required profile

• 4‑8 years of hands‑on paid media experience, preferably with an agency or consumer‑app background.
• Deep expertise in Meta (Facebook and Instagram) paid advertising platforms and campaign management.
• Proven sole ownership of client paid media accounts at $1M+ monthly spend.
• Experience managing campaigns across Meta, TikTok, and Google simultaneously.
• Strong analytical skills with the ability to turn performance data into strategic recommendations.
• Excellent presentation and deck‑building skills for client‑facing communication.
• Experience leading QBRs and presenting growth strategy to senior stakeholders.
• Familiarity with mobile advertising measurement systems (SKAN, AEM, MMPs) is a strong plus.
• Background at a lean, independent agency or startup preferred over large holding‑company agencies.

Required skills

• Meta (Facebook and Instagram) paid advertising platforms
• TikTok advertising platform
• Google advertising platform
• SKAN (SKAdNetwork)
• AEM (Apple App Event Measurement)
• Mobile measurement partners (MMPs)

What we offer

• Base salary: $130,000 to $175,000 USD annually.
• Visa sponsorship is not available for this role.