Growth Digital Marketing Lead

About the role

We are looking for a Growth Digital leader to own and scale Clay’s paid digital motion across platforms such as Google, LinkedIn, Meta and beyond. You will manage the end‑to‑end paid program – from keyword strategy and landing‑page alignment to bid management, audience targeting and the measurement framework that ties spend to pipeline. The role also offers autonomy to experiment on emerging channels like Reddit, X or connected TV.

Key responsibilities

• Build and run paid‑ads programs across Google, Bing, LinkedIn and Meta, handling keyword strategy, campaign architecture, bid management, audience targeting, landing‑page alignment and conversion tracking.
• Focus spend on high‑value enterprise accounts and self‑serve accounts showing enterprise intent.
• Design and maintain a measurement framework (CPL, CPQL, tier mix, pipeline contribution) ensuring every dollar is traceable to outcomes.
• Maintain and optimise the Conversion API (CAPI) setup for accurate signal passing.
• Diagnose under‑performing campaigns, fix issues and scale successful tactics.
• Experiment on new channels (Reddit, X, connected TV), run tests, analyse results and decide what to scale.
• Own a paid‑media pipeline goal shared with Growth and Sales, measured in qualified leads, meetings and opportunities.
• Collaborate closely with Growth, Ops and Brand to tighten the feedback loop.

Required profile

• Proven paid‑advertising experience owning end‑to‑end programs across search and/or social platforms.
• Strong quantitative fluency – comfortable working with CPL, CPQL and pipeline contribution metrics.
• Builder DNA – have taken a channel from 0 to 1, created structure and scaled it.
• Cross‑functional instinct – can work with creative, ops and sales without a coordinator.
• Deep understanding of B2B SaaS buying dynamics and enterprise sales cycles.
• Passion for Clay’s product and willingness to evangelise it.

Required skills

• Google Ads
• LinkedIn Ads
• Meta Ads
• Bing Ads
• Conversion API (CAPI)
• Salesforce
• Clay platform