Field Marketing Manager – Dallas, TX

About the role

As Field Marketing Manager you will execute and scale regional demand‑generation programs that grow pipeline and revenue. You will translate strategy into on‑the‑ground initiatives such as executive events, field activations, partner campaigns, and account‑based marketing, collaborating closely with sales, growth and product marketing teams.

Key responsibilities

• Execute regional field marketing programs aligned to pipeline and revenue goals
• Plan and deliver high‑impact events, including executive dinners, roundtables, trade shows, and webinars
• Partner closely with sales teams to engage target accounts and support deal acceleration efforts
• Develop and execute account‑based marketing (ABM) campaigns for high‑value prospects
• Launch integrated, multi‑channel campaigns across field, digital, and partner channels
• Experiment with AI‑driven tools and tactics to personalize outreach and improve campaign performance
• Track and report on campaign performance, pipeline contribution, and ROI
• Support co‑marketing initiatives with partners, customers, and industry communities

Required profile

• 3+ years in field marketing, demand generation, or B2B marketing in the cybersecurity field
• Experience supporting pipeline generation through events and regional marketing programs
• Strong collaboration skills and experience working closely with sales teams
• Ability to thrive in a fast‑paced startup environment with high ownership and execution focus
• Analytical mindset with experience measuring campaign performance and ROI
• Familiarity with marketing automation and CRM tools such as HubSpot and Salesforce
• Comfort experimenting with AI tools in marketing workflows

Required skills

• HubSpot
• Salesforce