Director of Digital Marketing Growth & Customer Acquisition

About the role

Big Think Capital is seeking a data‑driven, creative leader to own and scale its digital growth and customer acquisition strategy. Reporting to senior leadership, you will shape and execute paid and organic campaigns that drive brand awareness and new client sign‑ups in the financial services space.

Key responsibilities

• Develop and implement a comprehensive digital marketing and acquisition plan aligned with company growth targets.
• Plan, launch, and manage paid advertising across search, social, and display channels.
• Own SEM strategy, including keyword selection, bid management, and budget optimization.
• Lead social media marketing to build brand presence and engage target audiences.
• Design, execute, and optimize email marketing and nurture sequences.
• Build and monitor performance dashboards; continuously test, measure, and improve campaigns.
• Set clear KPIs (CAC, ROAS, conversion rates, pipeline growth) and report on results.
• Identify and test new channels, creative concepts, and audience segments.
• Collaborate with sales, creative, and leadership teams to align marketing with business objectives.
• Manage budget allocation across channels to maximize ROI.

Required profile

• Minimum 3 years of digital marketing experience, preferably in financial services or fintech.
• Proven track record of running paid campaigns with measurable ROI.
• Hands‑on experience with email marketing platforms and campaign management.
• Strong analytical mindset; comfortable working with performance metrics, dashboards, and reporting tools.
• Creative problem‑solver who can balance strategic thinking with execution.
• Excellent communication and project‑management abilities.
• Self‑motivated, results‑oriented, and able to thrive in a fast‑paced environment.

Required skills

• Paid advertising platforms (e.g., Google Ads, Facebook/Meta Ads)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Search Engine Marketing (SEM/PPC)
• Social media advertising tools
• Analytics and reporting tools (e.g., Google Analytics, data dashboards)