Director, Health & Fitness

About the role

Planet Fitness is seeking a visionary Director of Health & Fitness to shape the company’s enterprise‑wide fitness strategy. Reporting to senior leadership, you will guide the development of club‑based, digital, and emerging wellness experiences that inspire member engagement and long‑term adherence.

Key responsibilities

• Define and lead the overall fitness strategy across all Planet Fitness locations, digital platforms, and wellness initiatives.
• Serve as the primary subject‑matter expert on exercise science, strength training, healthy aging, recovery, nutrition, behavior change, weight management, and overall wellness.
• Collaborate with Operations, Marketing, Product, Franchise Support, Corporate Clubs, Communications, Analytics, and Member Experience teams to create innovative programming.
• Lead the Planet Fitness Trainer network, overseeing training, development, and performance standards.
• Identify, develop, and launch new fitness concepts and wellness programs across the system.

Required profile

• Proven senior leadership experience in fitness, health, or wellness program development.
• Strong track record of influencing cross‑functional teams and driving large‑scale initiatives.
• Excellent communication and advisory skills with internal and external stakeholders.

Required skills

• Deep knowledge of exercise science and strength‑training methodologies.
• Expertise in nutrition, behavior change, and weight‑management strategies.
• Experience designing digital fitness experiences and wellness content.

What we offer

• Hybrid work schedule supporting flexibility.
• Opportunity to impact millions of members worldwide.
• Supportive, inclusive culture with professional growth pathways.