Digital Shelf Strategy Manager

About the role

We are seeking a strategic and detail‑oriented Digital Shelf Strategy Manager to own digital shelf initiatives across our eCommerce platforms, especially Amazon, Walmart, Kroger, and Target. You will collaborate with marketing, ecommerce, sales, and master data teams to drive visibility, conversion, and sales growth.

Key responsibilities

• Serve as the primary point of contact for digital shelf matters on Amazon, Walmart, Kroger, and Target.
• Partner with cross‑functional teams to develop and implement strategies that boost visibility, conversion, and sales.
• Conduct A/B tests using Amazon Experiments to refine titles, descriptions, and imagery.
• Analyze KPIs such as content health, search performance, and review sentiment to identify optimization opportunities.
• Coordinate with brand, ecommerce, sales, brokers, and creative agencies on digital shelf content creation and maintenance.
• Build and manage Salsify retailer syndication channels for content optimization.
• Stay updated on retailer platform changes, ecommerce trends, and best practices.

Required profile

• 3‑5 years of experience in ecommerce, digital shelf, or digital content management, preferably in CPG.
• Strong understanding of digital shelf strategy across major retailers.
• Ability to translate retailer and shopper insights into actionable optimization strategies.
• Excellent data analysis and presentation skills.
• Strong organizational and project‑management abilities.

Required skills

• Salsify or Syndigo content syndication tools.
• Amazon Vendor/Seller Central, Walmart SupplierOne, Target POL portals.
• SEO, GEO, keyword optimization for product detail pages.
• Microsoft Excel, PowerPoint, Word.
• Generative AI tools such as Claude (preferred).

What we offer

• Opportunity to lead a critical function in a growing mid‑size CPG company.
• Collaborative and entrepreneurial work culture.
• Competitive compensation starting at $125,000 plus benefits.
• Career development and growth opportunities.