Digital Marketing Strategist

About the role

We are looking for a Digital Marketing Strategist to design and execute integrated, data‑driven marketing programs across SEO, Answer Engine Optimization (AEO), content, paid media, email, social, analytics, and website optimization. The role blends strategic planning with hands‑on execution to deliver measurable business results.

Key responsibilities

• Develop and launch multi‑channel digital marketing strategies aligned with business goals.
• Optimize website and campaign assets for SEO, AEO, user engagement, and conversion.
• Conduct keyword, audience, competitor, and performance research to uncover growth opportunities.
• Create and edit copy for websites, emails, landing pages, ads, and social platforms.
• Plan, execute, monitor, and refine paid and organic digital campaigns.
• Analyze performance data and provide actionable recommendations.
• Leverage generative AI tools for research and content creation while maintaining brand consistency.
• Collaborate with cross‑functional teams to deliver cohesive marketing initiatives.
• Stay up‑to‑date on digital marketing trends, AI advancements, and search technologies.

Required profile

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.
• 3–5 years of digital marketing experience, preferably in an agency or multi‑client environment.
• Strong analytical mindset, excellent written communication, and ability to manage multiple projects independently.

Required skills

• SEO and Answer Engine Optimization (AEO)
• Google Analytics 4 and Google Search Console
• Semrush, Ahrefs, Moz
• Google Ads, Meta Ads, LinkedIn Ads
• Email automation platforms
• CMS platforms
• HTML, technical SEO, structured data, schema markup
• Generative AI tools for marketing workflows