Content Strategist – Digital Platforms

About the role

PayFast is seeking a creative, data‑driven Content Strategist to lead the planning, development, and execution of content across our digital platforms. You will shape the brand voice, craft compelling narratives, and ensure all messaging aligns with business goals.

Key responsibilities

• Develop and manage a content strategy that aligns with brand objectives and best practices.
• Collaborate with marketing, product, and design teams to produce clear, engaging, purpose‑driven content.
• Improve user journeys through usability testing and feedback.
• Analyze content performance and user engagement to optimize campaigns.
• Maintain consistent tone, voice, and messaging across all platforms.
• Respond to user inquiries via email and chat, troubleshooting technical issues with care.
• Relay user feedback to product and support teams.

Required profile

• Minimum 3 years of experience in content strategy, digital marketing, or copywriting.
• Strong writing, editing, and storytelling abilities.
• Strategic mindset that balances creativity with performance metrics.

Required skills

What we offer

• Competitive salary and performance bonuses.
• Flexible hybrid working model.
• Professional development budget.