Channel Manager – Sales & Trade Development

About the role

We are looking for a Channel Manager to lead the development of channel‑specific business, working closely with sales leads and key stakeholders. The role involves translating supplier business plans into actionable sales initiatives and serving as the market expert on customers, brands and trends.

Key responsibilities

• Collaborate with sales leads to create and communicate a channel‑specific business plan, including distribution, pricing, incentives and innovation.
• Lead monthly General Sales Meetings for the assigned channel and present tools, priorities and objectives.
• Manage point‑of‑sale requirements, both local and supplier‑provided, and develop creative selling opportunities using Focus Marketing.
• Monitor and evaluate channel programs, tracking KPIs and execution against quarterly goals.
• Support the five core competencies: business planning, performance evaluation, product & inventory management, pricing & revenue management, and demand planning.

Required profile

• Bachelor’s degree in a related field or equivalent experience.
• At least 5 years of experience in marketing, trade development or related sales functions.
• Strong leadership, presentation and interpersonal abilities.
• Proven judgment, problem‑solving and professionalism.
• Ability to work collaboratively across internal and external partners.

Required skills

• Proficiency with Microsoft Office and presentation software.