Brand Marketing Manager – Hot Pockets

About the role

The Manager, Brand Marketing – Hot Pockets will own the end‑to‑end brand experience across communications, product, and commercial touchpoints. This role integrates consumer and product experience to bring the brand strategy to life and drive meaningful consumer interactions.

Key responsibilities

• Translate consumer, category and competitive insights into integrated brand and product strategies that guide innovation, communications and activation.
• Lead the development and rollout of brand fundamentals, innovation initiatives, launch plans and commercialization strategies.
• Own end‑to‑end product and communications initiatives, ensuring claims, packaging and messaging are accurate, compliant and consistent.
• Execute commercial plans aligned to brand strategy, coordinating pricing, promotion and shopper marketing across physical and digital channels.
• Lead monthly business reviews, annual planning, budgeting and cross‑functional performance monitoring.
• Champion a high‑performing, inclusive culture by setting expectations, providing feedback and supporting talent recruitment and development.

Required profile

• University degree in Marketing or related field; MBA preferred.
• At least 5 years of experience in brand or product management.
• Strong analytical, negotiation and agency management abilities.
• Excellent verbal and written communication skills with solid financial acumen.