Brand Manager – Beverage Business
oceanspray · Boston
Job description
About the role
The Brand Manager will work side‑by‑side with Ocean Spray’s Brand Marketing team to drive growth on the flagship North American beverage business. You’ll join a passionate group of consumer‑obsessed marketers focused on sustainable growth for the #1 self‑stable juice brand.
Key responsibilities
- General Brand Management: responsible for weekly, monthly or quarterly business reporting to senior leadership, identifying key growth drivers and areas of opportunity for the beverage business.
- Strategy & Planning: develop, own and monitor channel‑specific forecasts for beverage products and lead execution of annual marketing strategies to meet fiscal earnings and profitability targets.
- Communication & Messaging: drive communication strategy, partnering with Brand Elevation to develop creative messaging, media plans and shopper marketing programs for key product windows.
- Innovation: lead margin‑optimization and “design to value” projects to drive top‑line and bottom‑line growth across the beverage P&L.
- Teaming & Leadership: inspire cross‑functional peers across sales, insights, supply, operations, packaging and finance on key growth projects.
Required profile
- Strong analytic skills with ability to uncover drivers behind data and tell a concise story.
- Superior presentation skills and ability to influence audiences at all organizational levels.
- Excellent interpersonal and communication abilities, capable of influencing without authority.
- Self‑starter with demonstrated personal and thought‑leadership in prior roles.
What we offer
- Comprehensive Day‑1 insurance package covering health, dental, vision and wellness programs.
- 401(k) with up to 6 % company match and potential discretionary year‑end match.
- Short‑term incentive and performance bonuses.
- Flexible scheduling, up to three weeks of vacation (pro‑rated) and 12 paid holidays.
- Health savings account, flexible spending account, telehealth services and 1:1 health coaching.
- Parental leave, adoption assistance, bereavement leave and backup child care.
- Tuition assistance, LinkedIn Learning access and scholarship programs for employees’ children.
- Fitness and massage reimbursements up to $300 each, employee discounts and appreciation events.
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Published 1 week ago
Expires 1 month from now
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oceanspray
Boston