Associate Director, Digital Marketing – Neurology

About the role

The Associate Director of Digital Marketing will lead Servier's omnichannel commercial strategy for the U.S. rare neurology portfolio, including Becker Muscular Dystrophy. This role is responsible for building personalized digital experiences, optimizing campaign effectiveness, and supporting product launches across HCP, patient, caregiver, and field channels.

Key responsibilities

• Shape and execute enterprise omnichannel strategy for HCP and patient audiences, building personalized customer journeys.
• Lead digital campaigns across websites, email, CRM, search, paid media, social, webinars, virtual education, and digital congress activities.
• Implement and optimize marketing technology platforms, including AI‑enabled personalization, generative AI content, marketing automation, predictive analytics, and intelligent customer journeys.
• Establish digital KPIs, dashboards, and conduct A/B testing to measure engagement and optimize ROI.
• Manage the digital marketing budget within +/- 3% of plan, lead agency performance, and ensure measurable business outcomes.

Required profile

• Bachelor's degree required; MBA preferred.
• 7+ years of pharmaceutical/biotech digital marketing experience, with at least 5 years leading omnichannel strategy and launch experience.
• Experience in rare disease or neurology markets strongly preferred.
• Ability to travel 10‑15% and work remotely with occasional Boston office presence.

Required skills

• CRM platforms (Veeva, Salesforce Marketing Cloud).
• Adobe Experience Cloud.
• Google Analytics and CDP platforms.
• SEO/SEM and marketing automation tools.
• AI‑enabled personalization, generative AI, predictive analytics.

What we offer

• Salary range $160,000‑$190,000 per year, plus short‑term and long‑term incentive programs.
• Comprehensive benefits including medical, dental, vision, unlimited sick/flex time, 401(k), life and disability insurance.
• Opportunity to shape digital strategy for innovative rare‑neurology therapies.
• Collaborative, purpose‑driven culture focused on patient impact.