AEO/GEO/SEO Lead

About the role

Replit is rebuilding search in real time, aiming to become the top answer for AI‑generated queries about building software. The AEO/GEO/SEO Lead will own how Replit is discovered across AI assistants and traditional search, defining strategy and executing it with AI‑driven production, agency partners, and cross‑functional teams.

Key responsibilities

• Define and own the AEO/GEO strategy across ChatGPT, Claude, Gemini, Perplexity, and Google AI, setting targets and roadmaps backed by data.
• Build and maintain citation programs on Reddit, YouTube, high‑authority publications, and owned pages to keep Replit ranked as models evolve.
• Run end‑to‑end SEO: keyword strategy, on‑page and technical optimization, and organic growth, supporting a major site relaunch.
• Create a high‑volume content engine for both LLM crawlers and humans, using AI‑assisted workflows while ensuring editorial quality.
• Develop measurement frameworks for AI referral traffic, citation share of voice, and downstream sign‑ups, running experiments to isolate impact.
• Manage agency and vendor relationships, write briefs, maintain quality standards, and decide what work stays in‑house.

Required profile

• 4+ years in growth marketing, SEO, content, or technical marketing, preferably in SaaS or developer‑focused businesses.
• Proven end‑to‑end ownership of a channel with measurable results.
• Self‑taught ability to launch new channels from zero to shipped outcomes.
• Daily AI builder experience and a clear view on how AI assistants cite sources.
• Technical SEO literacy (crawling, indexing, structured data, site architecture) with a desire to deepen expertise.
• Founder mindset: identify gaps, move quickly, and execute with low ego.

Required skills

• SEO and technical SEO (crawling, indexing, structured data, site architecture).
• Keyword research and on‑page optimization.
• Content production for both humans and LLMs.
• AI tools for content creation and citation tracking (e.g., Ahrefs Brand Radar, Profound, Peec).
• Data‑driven measurement and experimentation.
• Agency and vendor management.

What we offer

• Competitive salary and equity.
• 401(k) with 4% match (US only).
• Health, dental, vision, and life insurance.
• Short‑term and long‑term disability.
• Paid parental, medical, and caregiver leave.
• Flexible time off plus holidays.
• Commuter benefits, wellness stipend, and office amenities.
• Quarterly team gatherings and autonomous work environment.