Advertising Campaign Strategist

About the role

The Advertising Campaign Strategist leads the development and execution of brand and campaign strategies that drive brand equity, cultural relevance, and business growth for Nestlé USA brands. Reporting to the Head of Brand Experience & Content Innovation, this role partners with brand, business, and agency teams to deliver insight‑led, high‑impact campaigns.

Key responsibilities

• Lead development of brand and campaign strategy and creative platforms for assigned Nestlé USA brands.
• Translate business and brand objectives into insight‑driven campaign briefs and ensure strong creative impact.
• Own end‑to‑end campaign rollouts across all touchpoints, maintaining quality and consistency.
• Manage centralized creative agency relationships to deliver high‑impact business‑building work.
• Partner with cross‑functional teams—including Brand, Social, Media, Insights, Legal and Production—to deliver integrated campaigns.
• Define KPIs with insights and media teams, assess performance and apply learnings to future initiatives.

Required profile

• 7‑10 years of experience in consumer marketing, advertising or brand communications.
• Strong background in advertising agency account management, strategy or planning, preferably with experience in both agency and corporate settings.
• Proven expertise in brand strategy, creative development and integrated campaign leadership.
• Ability to lead and influence cross‑functional teams and senior stakeholders.
• Excellent communication, presentation and persuasion skills.