SMM, PR & Content Manager

About the role

IRBIS is hiring an SMM, PR and Content Manager to own its social presence end to end, from strategy and scripts to filming prep and posting, plus its PR, its Snow Leopard Conservation initiative and company events. The goal is content that reaches 10,000+ views, builds a real fan base and brings in leads that turn into booked jobs. This is not a job limited to posting three times a week.

Key responsibilities

• Build and run the content strategy for every channel, with a monthly content calendar, and grow the brand into an international-level look and voice.
• Write scripts and scenarios, prepare footage filmed in San Jose by coaching leadership and technicians, collect raw footage and cut platform-specific versions before posting.
• Collect photos and videos from jobs, get client consent for on-site filming, and post to Google Business Profile and Yelp regularly while maintaining the project portfolio on the website.
• Collaborate with the SEO team on content that supports rankings, following guidance on keywords, titles, descriptions and tags.
• Handle public relations: build relationships with local news and journalists, publish at least two organic articles per month, grow backlinks and brand mentions, partner on cross-posting and co-marketing, and book podcasts, interviews, publications and awards.
• Support the Snow Leopard Conservation initiative through partnerships, campaigns, content series and community activations.
• Manage company events remotely from planning to follow-up, hire and coordinate event staff, and track leads and results.

Required profile

• 3+ years in social media, content or PR, with a portfolio of content that hit real numbers.
• Proven ability to write scripts and hooks for short-form video, and experience directing shoots and coaching non-actors on camera, including remotely.
• PR experience: pitching press, placing articles and earning backlinks.
• Strong written English and a natural, human storytelling voice; comfort with analytics and organized enough to run content, PR and events at once.
• Nice to have: home services or local service business experience, basic video editing (CapCut, Premiere or similar), event planning or community management experience, and a background in cause-driven or conservation marketing.

Working hours are 7am-1pm PST, Monday to Friday, with remaining hours flexible; the role is based in the American market within a rapidly developing company.