Senior Product Marketing Manager, Public Sector

About the role

TRM Labs, an AI-powered intelligence company for public and private sector agencies investigating crime, is looking for a Senior Product Marketing Manager to own the Public Sector market for Ardence, its AI-native investigation platform. This is a market PMM role: you turn the product's positioning into growth by understanding buyers, running sales and customer programs, and driving adoption and expansion. You work closely with a Product Manager, Sales and Customer Success, and support Defense and National Security customers as well as the wider Public Sector. The role requires U.S. citizenship and residence in the United States.

Key responsibilities

• Own the Public Sector market position and growth programs for Ardence, focusing on helping existing customers use more of the platform and expand into additional teams, workflows and missions
• Build Public Sector positioning, messaging, demos and sales materials, including Defense and National Security programs
• Run adoption and expansion programs for existing customers, including the stories, demos and customer proof Sales and CS need to have the conversation
• Run customer marketing for Public Sector: find customers with unused capabilities, reach the right users and measure usage changes
• Create mission-specific research and campaign content, and follow up on every launch to see if it reached buyers and started qualified conversations

Required profile

• 5+ years in product marketing at a B2B SaaS company
• Owned at least two tier-one launches end to end: strategy, narrative, execution and post-launch measurement
• Owned a website or major digital channel and made content decisions that moved pipeline
• Uses AI to build workflows and systems, with a real example of something built for the team
• U.S. citizenship and residence in the United States

Required skills

• Narrative storytelling: turning technical products into compelling stories for agency buyers
• Commercial instincts: knowing what moves a deal and an expansion
• Customer-led measurement of adoption and expansion
• AI fluency: applying AI to accelerate workflows, structure problems and improve output quality

The estimated base salary range is $175,000 - $195,000; the role may be eligible for the company's equity plan. The team is small and embedded in the sales motion, with a fast-paced, high-ownership environment.