Senior Platform Strategist

About the role

Team One, Publicis Groupe's integrated media, digital and communications agency, is looking for a Senior Platform Strategist in Los Angeles. You will act as the day-to-day strategic lead on assigned products and workstreams, partnering with UX, web development and creative teams to turn insights into recommendations and keep platform enhancements on strategy. The role sits within the CCX discipline and also contributes to new business pitches.

Key responsibilities

• Develop brand-specific approaches to owned digital platforms and products, working with an Associate Director who sets the overall platform vision
• Build optimization and enhancement roadmaps for websites, apps, social and other owned properties, grounded in user needs, best practices and technology architecture
• Facilitate working sessions across client marketing and technology, web analysts, UX, media and creative, and support the Associate Director on larger sessions
• Recommend backlog priorities, monitor platform performance and turn results into actionable insights
• Identify user and behavioral insights from data sources, run competitive audits and user interviews, and present findings to clients and teams
• Contribute to new business pitches, including research, strategic thinking and pitch presentations and case studies
• Lead strategy for assigned projects, write insight-led briefs, help define channel roles, objectives and KPIs, and present to client contacts and internal teams
• Mentor junior strategists and interns, and collaborate with account, media, UX and data strategy leads

Required profile

• 4-6 years of digital strategy, platform strategy, UX or related advertising experience
• Degree from an accredited university or college strongly preferred
• Experience shaping product and platform roadmaps for mature web properties and familiarity with Agile backlogs
• Strong written communication, presentation and storytelling skills, and ability to manage several projects at once

Required skills

• Fluency with web and social analytics
• Familiarity with personalization and A/B testing, including segmentation, test design and content strategy
• Agile backlog management and synthesis of qualitative and quantitative data

What we offer

• Pay range of USD 81,225 to 124,432 per year, depending on skills and experience
• Medical, dental, vision and disability coverage, 401K and paid time off
• Parental and family care leave, tuition reimbursement and flexible time off