Retail Brand Marketing Specialist II – New York City

About the role

The NYC Retail Brand Marketing team is seeking a Specialist II to help bring Nike’s brand to life across wholesale partners. Reporting to the NYC Retail Marketing Director, you will collaborate daily with North America Partners Marketing, Retail Marketing, Brand Management, Marketplace teams and external agencies to create consumer‑focused retail experiences.

Key responsibilities

• Develop and execute end‑to‑end go‑to‑market plans that blend digital and physical experiences.
• Lead briefing, planning, execution and post‑campaign analysis for retail initiatives.
• Partner with wholesale partners, agency teams and internal stakeholders to ensure alignment with brand strategy.
• Manage multiple projects simultaneously while maintaining operational rigor.
• Monitor NYC retail trends and consumer insights to inform marketing tactics.

Required profile

• 3+ years of experience in retail brand marketing, digital marketing or related fields.
• Bachelor’s degree in Marketing, Business, Communications or a related discipline (or equivalent experience).
• Deep knowledge of the New York City retail landscape.
• Strong collaboration, communication and project‑leadership abilities.
• Entrepreneurial mindset with a passion for consumer‑centric marketing.

Required skills

• Experience working with wholesale partners and agency teams.
• Exceptional organizational skills for cross‑functional projects.
• Ability to adapt quickly in a fast‑moving, consumer‑driven environment.

What we offer

• Annual base salary ranging from $69,900 to $138,300, depending on location and experience.
• Comprehensive benefits package (details available on the company site).
• Opportunity to shape Nike’s retail presence in one of the world’s most dynamic markets.